ROOM AMBER 2
02/05/24 h 11:00 - 12:00
Not only destination recommendations to inspire the journey, artificial intelligence can redirect to on-site experiences and act as a bridge between suggestions and the click to complete the booking.
Thanks to the generative software, travel booking engines are already in use, but there are different fields of application; choosing the technology is not easy, and the business goal must be clear.
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