Enogastronomy between excellence, digitalization and creativity
Innovation

Enogastronomy between excellence, digitalization and creativity

ROOM AMBER 4

02/06/24 h 10:30 - 11:30

Narrating territories, cultures and communities through the unique flavours of tradition. By inspiring ever larger and more diverse clusters, wine and food represent a rapidly developing economic pillar.

 

To maintain a grip on the experiential market and beat the competition, innovative strategies and tools are needed in order to reach and engage travellers, especially international ones, together with qualitative, comprehensive and customised tourism products.